What to Expect at Amazon’s Fall Hardware Event — Sept 30, 2025
Amazon will hold its fall hardware event on Tuesday, September 30, 2025 at 10:00 AM ET in New York City. The company is expected to announce updates across several product lines — Echo (Alexa+), Kindle, Fire TV, Ring and Eero — though the event will not be livestreamed.
Likely announcements
- Echo — New smart speakers and displays to make the most of Alexa+ (more conversational AI-driven assistant).
- Kindle — Possible new models, including color options or a device that blends Kindle Scribe 2 and Kindle Colorsoft features; basic Kindle may also be refreshed.
- Fire TV — New TVs or streaming devices, potentially with updated software/OS/improved performance.
- Ring & Eero — Home security and Wi‑Fi hardware updates from Amazon-owned brands.
Deals and timing
Newly announced items may not be immediately available, but Amazon often discounts older generations around fall sales. Early October (around Prime Day / sale events) is commonly when older devices see price drops.
Links — shop or learn more
Search Amazon for each product (affiliate links):
- Echo: https://www.amazon.com/s?k=Echo&tag=f1rede-20
- Kindle: https://www.amazon.com/s?k=Kindle&tag=f1rede-20
- Fire TV: https://www.amazon.com/s?k=Fire+TV&tag=f1rede-20
- Ring: https://www.amazon.com/s?k=Ring+security&tag=f1rede-20
- Eero: https://www.amazon.com/s?k=Eero&tag=f1rede-20
If you want live, real‑time coverage, some tech outlets will be liveblogging from the event, but Amazon hasn’t set up an official livestream this year. Which device are you most excited (or worried) about Amazon updating? Tell us below.
Note: This post summarizes expected announcements and timing based on the event invitation and industry coverage. No RSS links are included in this post.