Amazon announces Echo Dot Max and Alexa+ Echo lineup (Sept 2025)
Amazon revealed a new range of Echo devices at its September 2025 hardware event focused on Alexa+, its AI-infused assistant. The headline device is the Echo Dot Max, described by Amazon’s hardware chief as the “most performant” compact speaker in the Echo family.
What we know
- Echo Dot Max: Positioned as a compact but higher-performing Echo speaker with improved audio (multiple drivers) and enhanced microphones for Alexa+ voice interactions.
- Alexa+: Amazon’s new AI-powered assistant features are being integrated across the updated Echo lineup, supported by custom silicon in the new devices.
- Sensors & cameras: Coverage confirms advanced microphones and updated internals; there’s no clear indication that the Echo Dot Max includes a camera (Echo Show line retains display/camera form factor).
- Price & availability: Reports put the Echo Dot Max at around $99, with availability expected to follow Amazon’s announcement (official product pages to appear on Amazon soon).
Sources & further reading
Live event coverage and early reporting from major tech sites:
Original reporting on this announcement has appeared across outlets including Engadget. This is a developing story — check back for official Amazon product pages and buying links once they go live.
Discussion: Do you plan to upgrade your Echo for Alexa+? Share your thoughts below.