Meta to Use AI Chatbot Conversations for Ad Targeting
Meta announced it will start using conversations people have with its AI chatbots to personalize content and ads across Facebook and Instagram. The change goes into effect on December 16, and Meta will begin sending in-product notifications and emails starting October 7. The company says the rollout will cover “most regions” but will initially exclude the European Union and South Korea.
Meta gave an example: if you chat about hiking with a bot, you may then see recommendations for hiking groups, posts from friends about trails, or ads for hiking boots. According to reporting, there will be no way to opt out — if you interact with a Meta chatbot, that conversation can be used to inform ad personalization. Meta also says it will not use chatbot data related to sensitive topics such as religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership.
Why this matters: One-on-one chatbot conversations were often treated as private, but Meta’s update integrates those interactions into its ad-targeting systems. If privacy is a concern, consider limiting what you discuss with chatbots.
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