Microsoft rebrands Game Pass — Ultimate now $30/mo; PC Pass $16.50; Ubisoft+ & Fortnite Crew added

Microsoft rebrands Game Pass — Ultimate now $30/month

Microsoft has rebranded Xbox Game Pass into three tiers — Essential, Premium and Ultimate — and raised prices for the high-end plan. Here’s what changed and what it means for players.

Key changes

  • Game Pass Ultimate: $29.99/month (was $19.99–$20), a 50% increase. No annual/quarterly option announced; annual cost now ~$360.
  • PC Game Pass: Raised to $16.50/month.
  • New tier names: Standard → Premium ($14.99/mo), Core → Essential ($9.99/mo). Premium & Essential now include PC games.
  • Added content: Ubisoft+ is included in Ultimate (adds +45 games today, many Assassin’s Creed & Far Cry titles). Fortnite Crew joins Ultimate on Nov 18 (battle pass + 1,000 V‑Bucks monthly).
  • Day‑one games: Ultimate members will have access to 75+ day‑one releases per year across console, PC and cloud gaming (~6 per month).
  • Cloud gaming: Xbox Cloud Gaming is out of beta; Ultimate subscribers get Microsoft’s higher‑quality streaming tier with lower wait times.
  • Rewards: Ultimate can earn up to $100/year in rewards; Premium up to $50/year; Essential up to $25/year.

Pricing context

At $360/year, Game Pass Ultimate is now more than twice the annual cost of PlayStation Plus Premium (~$160/year). Microsoft also recently raised Xbox Series X/S console prices in the US, and ASUS/ROG’s Xbox Ally handheld preorders include a higher‑end $1,000 model.

Links & sources

What this means for you

If you’re an Ultimate subscriber the sticker shock is real, but Microsoft added notable value: Ubisoft+ library, Fortnite Crew, more day‑one releases, and full cloud access. Decide whether the new extras justify the higher monthly fee or if switching to Premium/Essential makes more sense.

What will you do? Keep Ultimate, downgrade, or cancel? Share your decision and why in the comments below.

Note: This post draws on official Microsoft announcements and trusted news reporting. No links to the original Engadget RSS article are included.

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