OpenAI’s Sora Hits 1 Million Downloads in Under Five Days
OpenAI’s Sora — an app that serves an endless vertical feed of AI-generated short videos — reached over 1 million downloads in less than five days, according to Sora head Bill Peebles. That milestone came despite the app being invite-only and only available in North America.
What Sora Does
- Feeds: An endless, TikTok-like vertical feed of AI-generated videos rather than user uploads.
- Creation: Users can generate a 10-second video by prompting OpenAI’s Sora 2 model in the app.
- Cameo: Lets people create videos of themselves or anyone who has agreed to share their likeness.
Growth & Availability
Sora’s rapid download pace — reportedly faster than ChatGPT’s early run — shows strong interest. However, download counts don’t always equal active users, especially given the invite-only flow.
Concerns & Response
The app’s loose early guardrails produced videos featuring public figures and copyrighted characters, raising industry concerns about model training data and rights. In response, OpenAI updated Sora to give users more control over how their likeness appears and says it will provide rights holders the ability to specify how characters can be used, including blocking use entirely.
Links & Further Reading
- TipRanks: Sora hit 1M downloads in less than five days — coverage of the milestone and growth challenges.
- OODA Loop: Reports Bill Peebles’ X announcement — notes the X post announcing the milestone.
- TechCrunch: Sora’s early App Store performance — context on Sora’s rank and early traction.
Questions or thoughts? Would you try Sora, or are you concerned about deepfakes and copyright? Share below.