iPhone Air Sells Out Quickly in China, Outpacing US and Germany

Apple’s new iPhone Air reportedly sold out almost immediately in China, with devices available for pre-order delivery on launch day disappearing fast. By contrast, the phone’s launch in countries like the United States and Germany was described as much calmer, with more stock available for day-one buyers.

The South China Morning Post reported that pre-orders in China for delivery on the first sales day were exhausted quickly — a sign that demand for the ultrathin model is particularly strong there. This contrasts with the more muted openings seen in several Western markets.

Reasons for the difference may include stronger consumer interest in lightweight devices in China, local promotional campaigns, or retail dynamics that favor quick sell-through. If demand in China continues to outpace other regions, Apple could adapt its production, marketing, or regional allocation strategies.

• Instant sell-outs for day-one pre-orders in China.
• Quieter launch-day demand reported in the US and Germany.
• Potential implications for Apple’s regional strategy and inventory allocation.

For more context, see the report at the South China Morning Post and Apple’s official iPhone page at apple.com.

Discussion: Will Apple shift more of its launch focus or inventory toward China for the iPhone Air — and do you think this demand gap will persist? Share your thoughts below.