CrowdFarming and Marktschwärmer Partner to Expand Direct-from-Farm Organic Boxes Across Europe

Two vegetable-box platforms, CrowdFarming and Marktschwärmer, have announced a cooperation to expand farmer access to consumers and grow the availability of regional, organically produced food across Europe. The tie-up aims to strengthen direct-to-consumer channels for small and medium farms while scaling subscription and box-delivery options for customers seeking local produce.

CrowdFarming, founded in 2017, is known for enabling consumers to buy directly from producers of organic food. Marktschwärmer (the German brand of community-supported food networks often known as La Ruche qui dit Oui in other markets) operates local pick-up communities that connect consumers with nearby farmers and producers.

Key goals of the cooperation include:

• Giving more farmers a direct sales channel to consumers, improving margins and traceability.
• Expanding the selection and geographic reach of regional organic boxes across Europe.
• Strengthening logistics, marketing and community-building efforts to scale subscription services.

Potential impacts for consumers and producers:

• Consumers may see a larger choice of locally produced organic options available for subscription or pick-up.
• Farmers could gain more predictable revenue and direct customer relationships, reducing reliance on intermediaries.
• The partnership could accelerate adoption of short supply chains and increase transparency in food sourcing.

For more information, visit the platforms’ websites: CrowdFarming and Marktschwärmer.

Discussion: Will partnerships like this change how you source groceries — would you subscribe to a regional organic box?