Apple TV+ may offer free MLS Playoff access to woo subscribers
Apple is reportedly preparing a sports-friendly promo for its streaming service: free access to Major League Soccer (MLS) Playoff matches for Apple TV+ subscribers. An official announcement has not yet been made, and it’s unclear if the offer would be US-only or available globally.
Today, MLS coverage lives in a separate package, MLS Season Pass, inside the Apple TV app. Apple TV+ subscribers typically receive a discount, not included access. If Apple bundles the Playoffs for TV+ subscribers, it would mark a stronger push into live sports to drive sign-ups and reduce churn.
- What’s new (report): Free MLS Playoff viewing for Apple TV+ subscribers.
- Unknowns: Regions, redemption steps, whether on-demand replays are included, and if this is a one-time promo or recurring perk.
- Current model: MLS Season Pass is a standalone subscription; TV+ members usually get a discounted price.
- Why it matters: Live sports remain a powerful acquisition and retention lever in the streaming wars.
Context: Apple and MLS launched a long-term partnership in 2023, delivering every match on supported devices via MLS Season Pass without local blackouts. Apple TV+ has also featured Friday Night Baseball (MLB) in select seasons, underscoring Apple’s interest in premium sports programming.
What to watch next: An official Apple announcement detailing eligibility, regions, how to activate the offer, and any impact on existing MLS Season Pass subscribers.
Useful links:
Apple TV app: Sports and MLS Season Pass ·
MLS Season Pass overview
Note: This has not been officially confirmed by Apple at the time of writing. Terms and availability may change on announcement.
Discussion: Would free MLS Playoff access make Apple TV+ more compelling for you, or do you prefer a separate sports subscription like MLS Season Pass?