Apple TV+ May Offer Free MLS Playoff Access to Woo Subscribers
Apple is reportedly planning to boost Apple TV+ by granting subscribers free access to Major League Soccer (MLS) Playoff matches. An official announcement has not been made yet, and regional availability remains unclear.
If confirmed, this would mark a shift from the current model. Today, full MLS coverage sits in a separate MLS Season Pass package in the Apple TV app, with Apple TV+ members typically receiving a discount rather than bundled access. Including Playoff viewing with TV+ would signal a stronger push into live sports to drive sign-ups and reduce churn.
- What’s rumored: Free MLS Playoff viewing for Apple TV+ subscribers.
- Unknowns: Eligible regions, redemption steps, whether on-demand replays are included, and duration (one-time promo vs. recurring perk).
- Current model: MLS Season Pass is a standalone subscription; TV+ subscribers usually get a discount.
- Why it matters: Live sports can be a powerful acquisition and retention lever for streamers.
Context: Apple and MLS launched a long-term global partnership in 2023, delivering every match via MLS Season Pass on supported devices without local blackouts. Apple TV+ has also featured Friday Night Baseball (MLB) in select seasons, highlighting Apple’s continued interest in premium sports programming.
What to watch next: An official Apple announcement clarifying eligibility, regional availability, how to activate the offer, and any impact on existing MLS Season Pass subscribers.
Useful links:
Apple TV app: Sports and MLS Season Pass ·
MLS Season Pass overview
Note: This report has not been officially confirmed by Apple at the time of writing. Terms and availability may change upon announcement.
Discussion: Would free MLS Playoff access make Apple TV+ more compelling for you, or do you prefer a separate sports subscription like MLS Season Pass?