Yelp’s Fall Update: Upgraded AI Assistant, AI Calling Services, and Menu Vision

Yelp is putting AI front and center in its fall product release. The upgraded Yelp Assistant now supports all business categories, pulls details from business websites and user reviews, and can remember past queries and preferences to personalize results. Memory can be managed in the app under the Assistant’s memory settings.

Two AI-powered calling products are rolling out for businesses: Yelp Host for table-service restaurants and Yelp Receptionist for eligible local businesses. Yelp Host can take reservations, modify bookings, and capture special requests; pricing starts at $149/month (or $99/month for customers with a Yelp Guest Manager plan). Yelp Receptionist can answer calls and manage scheduling for a range of local services; subscriptions start at $99/month and begin rolling out this week.

• Yelp Assistant: Expanded to all categories; uses site data and reviews; remembers preferences (user-controlled memory).
• AI calling tools: Yelp Host for restaurants ($149/mo or $99/mo with Guest Manager); Yelp Receptionist for local businesses (from $99/mo).
• Menu Vision: Point your camera at a restaurant menu to see dish photos and item-specific reviews in the app. Rolling out on iOS and Android this week.
• Availability: Consumer features are rolling out broadly; some business features may expand in stages.

Why it matters: Yelp’s updates aim to make local discovery more conversational and to help businesses automate routine interactions. Menu Vision also bridges the gap between the physical menu at the table and the rich photos and feedback in Yelp’s database.

Learn more:
Yelp press release (Fall 2025 AI features) ·
Yelp for Business: product updates ·
Coverage overview

Context: Yelp has steadily layered AI across the platform this year, including Review Insights for services and new voice tools for handling calls. Menu Vision adds computer vision to the dining experience, while Assistant memory makes repeat searches faster and more tailored.

Discussion: Would you trust an AI receptionist to handle your bookings—or do you still prefer speaking to a person?