UK CMA designates Apple and Google as market‑dominant, expanding oversight

The UK’s Competition and Markets Authority (CMA) has classified Apple and Google as market‑dominant in key digital markets by designating them with Strategic Market Status (SMS). The decision brings expanded oversight of how both companies operate app stores, manage in‑app payments, set default apps and leverage user data—broadly echoing elements of the EU’s Digital Markets Act (DMA), while remaining a separate UK framework.

What’s changing

• Closer scrutiny of core platform rules: App store terms, billing options, default apps (browser/search) and cross‑service data use will face stricter review.
• Tailored conduct requirements: The CMA can impose obligations to curb self‑preferencing and ensure fair access for rival services and developers.
• User choice & interoperability: Potential measures to ease switching, improve data portability and open more platform capabilities to third parties.

Why it matters

• Consumers: Could see more browser/app/payment choice, clearer consent controls and fewer ecosystem lock‑ins.
• Developers: Scope for fairer distribution terms, alternative billing routes and more transparent review processes.
• Platforms: Apple and Google face added compliance duties, audits and possible changes to fees and policies in the UK.

How the UK approach compares to the EU

The UK regime under the Digital Markets, Competition and Consumers Act is separate from, but aligned in spirit with, the EU’s Digital Markets Act (DMA). Both aim to open up key platform gateways and limit anti‑competitive behavior. The UK’s SMS framework lets the CMA tailor conduct requirements to local market conditions.

What to watch next

• Specific conduct rules: UK‑specific obligations for app stores, browser engines, alternative payments and any sideloading pathways.
• Timelines & appeals: Phased implementation, public consultations and potential legal challenges.
• Market impact: Any adjustments to app store fees, developer policies and default app choices on UK‑sold devices.

References:
UK Competition & Markets Authority (CMA) ·
DMCC Act (UK) ·
EU Digital Markets Act (DMA)

Discussion: Will stronger UK oversight actually deliver more choice and lower costs for users and developers—or mostly add compliance overhead with limited real‑world benefit?