Ubisoft’s Massive offers voluntary buyouts as RedLynx restructures, raising questions for Star Wars Outlaws and Avatar
Ubisoft is initiating another round of cost-cutting and team realignment. Massive Entertainment — the studio behind The Division, Star Wars Outlaws and Avatar: Frontiers of Pandora — is offering employees a voluntary buyout program as it refocuses on The Division franchise, the Snowdrop engine and Ubisoft Connect.
What’s changing at Massive
- Voluntary buyouts: Presented as a “voluntary career transition program” with financial and career assistance for eligible staff.
- Who/when: The program is open to Massive’s Malmö, Sweden team through December 13, primarily targeting employees between projects awaiting new assignments.
- Refocus areas: The Division, core tech (Snowdrop) and services (Ubisoft Connect). Notably absent from the roadmap mention: Star Wars Outlaws and Avatar: Frontiers of Pandora.
RedLynx restructuring
- Proposal: Helsinki-based RedLynx said its restructuring plan, part of Ubisoft’s global efficiency push, could result in up to 60 layoffs.
Context and recent history
- Performance pressures: After underperformance of high-profile titles like Star Wars Outlaws and Avatar: Frontiers of Pandora, Ubisoft has closed or downsized offices in San Francisco, London and Leamington.
- Headcount trend: Company headcount dropped from 20,279 to 18,666 by the end of September last year.
- Franchise consolidation: Ubisoft partnered with Tencent to launch Vantage Studios, now home to tentpoles including Assassin’s Creed, Far Cry and Rainbow Six.
What it could mean
- For players: Expect a continued emphasis on The Division and platform tech. The omission of Star Wars and Avatar from Massive’s stated focus raises questions about future updates and long-term support.
- For developers: Voluntary exits and restructurings may trigger talent reshuffles across Ubisoft studios and projects.
Sources and further reading:
Ubisoft Newsroom ·
Massive Entertainment ·
Report and details
Discussion: Should Ubisoft double down on The Division and core tech, or keep investing in Star Wars and Avatar despite recent performance?
