Meta to add massive corpus of AI‑generated content into its recommendation systems

Meta announced in an earnings call that it will incorporate a “huge corpus” of AI‑generated and AI‑remixed content into its recommendation systems across Facebook and Instagram. CEO Mark Zuckerberg framed this as a new, third era of social media — after friends & family and creator content — pointing to Vibes as an early example.

Vibes, Meta’s AI‑enabled feed, has already produced staggering volume: Meta’s CFO said users have generated over 20 billion images in the feed to date. The company says retention on Vibes is strong and usage is growing week over week, and it plans to expand AI content types as new models become ready.

What this means for users

• Expect more AI‑created and AI‑remixed posts in your main feeds over time, not just isolated features like stickers or edit tools.
• Recommendation systems will be trained to “understand” AI content, which Meta argues can help users “achieve their goals” with more relevant suggestions.
• Existing AI features — in‑app text‑prompt editing, AI chat assistants, and standalone Meta AI apps — are likely precursors to broader AI content integration.

Concerns and considerations

Adding AI content at scale raises notable questions around misinformation, authenticity, and user control. AI‑generated posts can increase volume and novelty, but they may also amplify invented or misleading material, complicate content moderation, and strain trust in what you see online.

Experts and policymakers will likely press for transparency measures — for example, labeling AI‑created content, giving users controls over algorithmic amplification, and improving moderation tools that detect harmful or deceptive AI‑generated media.

What to watch next

• How Meta labels or flags AI‑generated content and whether it offers opt‑out or personalization controls for AI feeds.
• Regulatory scrutiny or policy updates concerning AI content, especially in regions considering limits on synthetic media.
• The impact on creators: will AI‑generated content dilute organic creator reach or create new collaboration tools?

Meta’s push reflects a broader industry trend of folding AI into core content pipelines. For users, the change promises new kinds of experiences — but it also heightens the need for transparency, better moderation, and user controls.

Discussion: How comfortable are you with AI‑generated posts appearing in your main feed? What labeling or controls would make you feel safer?