Netflix goes all‑in on video podcasts for early 2026

Netflix is preparing a major push into video podcasts in early 2026. The streamer has reportedly reached out to talent agencies and is licensing shows from established podcast producers — including Spotify Studios, The Ringer and iHeartMedia — as it builds a library of video podcast content.

According to reports, Netflix has sent dozens of requests to agents at WME, UTA and CAA to line up hosts and existing series with audiences. The company wants a Q1 launch with a slate of shows that already have followings, and it may pursue exclusivity deals that would limit distribution on other platforms.

What we know so far

• Netflix plans a video‑podcast push in early 2026, targeting shows with built‑in audiences.
• Deals under discussion include licensing from Spotify Studios and The Ringer; talks with iHeartMedia are also reported.
• Netflix is contacting major agencies (WME, UTA, CAA) to secure talent and existing IP.
• There are indications Netflix may seek exclusivity for some titles, which would affect availability on platforms like YouTube.

Why this matters

If Netflix succeeds, it could reshape the podcast landscape by shifting high‑profile video podcasts behind a streaming paywall or platform exclusivity. That may change discovery, monetization and where creators choose to host their shows — and could intensify competition with platforms like YouTube and Spotify.

Questions and implications

• Will creators accept exclusivity if it limits audience reach but offers higher payouts?
• How will this affect discoverability for new podcasts — will Netflix promote discovery as aggressively as it does for shows?
• Could a Netflix entry accelerate higher production values for podcasts, or push creators toward platform fragmentation?

Sources: reporting indicates talks with Spotify Studios, The Ringer and iHeartMedia and outreach to major talent agencies. For more, see coverage from industry outlets (opens in a new tab): The Hollywood Reporter and Engadget.

Discussion: Would you subscribe to Netflix for exclusive video podcasts — or should podcasting remain widely available on free platforms? What shows would you want Netflix to pick up?