Apple halves App Store fees for qualifying mini‑apps — 15% commission under new Mini Apps Partner Program

Apple has launched the App Store Mini Apps Partner Program, reducing the commission on qualifying in‑app purchases for eligible mini‑apps to 15% — down from the standard 30%. The program targets “mini‑apps”: self‑contained, often web‑based experiences that run inside a host app.

Unlike prior guidance, Apple is requiring additional developer commitments to participate in the program. Notable requirements include full support for both iOS and iPadOS, implementation of Apple’s Advanced Commerce API, and adoption of the Declared Age Range API to help enforce parental controls and age‑appropriate access.

Key details

• Reduced rate: 15% commission on qualifying in‑app purchases for mini‑apps in the partner program.
• Eligibility: Mini‑apps must meet Apple’s technical and platform requirements (iOS/iPadOS support, Advanced Commerce API, Declared Age Range API).
• Mini‑apps defined: Self‑contained experiences (often HTML/JS) that run inside a host app rather than as separate App Store titles.

Why Apple is changing fees

Apple has faced regulatory pressure and legal challenges worldwide over App Store fees and distribution rules. This partner program appears to be part of a broader response that offers more flexible fee structures while retaining oversight via technical and policy controls. Earlier changes this year — including expanded external payment options in some contexts — show Apple is gradually adjusting its policies.

What developers should consider

• Review the program FAQ and technical docs to confirm which purchase types and mini‑app formats qualify.
• Implementing Apple’s Advanced Commerce API will be required; plan development resources and integration timelines accordingly.
• Declared Age Range API is intended to prevent underage access to higher‑rated mini‑apps; ensure compliance with parental control policies.
• Assess tradeoffs: mini‑apps can reduce distribution friction and now offer better economics, but discoverability depends on the host app and integration strategy.

Context

The announcement comes amid ongoing disputes over App Store economics, most notably Apple’s long‑running legal battle with Epic Games and regulatory scrutiny in multiple regions. While programmatic fee reductions are meaningful, developers and regulators will watch whether these changes materially alter market dynamics or simply provide targeted flexibility.

Developers should consult Apple’s official program page and FAQ for full terms and technical guidance (opens in a new tab): Apple — App Store developer information.

Discussion: Would you build a mini‑app to take advantage of the 15% rate, or do you prefer shipping full native apps? What concerns (discoverability, integration effort, parental controls) matter most to you?