Apple announces Black Friday event: “Der Countdown läuft” — Nov 28 to Dec 1

Apple has launched its Black Friday promotion for this year, advertising a special shopping event under the slogan “Der Countdown läuft” (“The countdown is on”). The sale runs from Friday, November 28 through Monday, December 1 and will be available both online and at physical Apple Stores.

Initial coverage suggests the promotion may not be a standout compared with other retailers’ Black Friday deals. Historically, Apple’s holiday events often focus on gift‑card offers or modest device discounts rather than deep price cuts — so expectations should be tempered if you’re hunting for big savings.

What to expect

• Dates: Nov 28 (Friday) through Dec 1 (Monday).
• Availability: Online at the Apple Store and in Apple retail locations where applicable.
• Likely offers: Apple typically leans toward bundled gift cards or limited promotions rather than steep permanent price cuts on flagship hardware.

How to prepare

If you’re shopping for Apple gear, compare offers across major retailers during Black Friday weekend. Check whether a vendor adds a gift card, accessories bundle or true price reduction, and verify return and warranty terms before purchase.

We’ll update this post with confirmed offers as they appear. In the meantime, consider making a list of must‑have items and target prices so you can quickly decide when (or if) to buy during the short promotion window.

Discussion: Are you planning to shop Apple’s Black Friday event this year, or do you wait for retailer discounts instead? What would make Apple’s promotion worth your buy?