Apple announces Black Friday event: “Der Countdown läuft” — Nov 28 to Dec 1

Apple has announced its Black Friday promotion for this year under the slogan “Der Countdown läuft” (“The countdown is on”). The event runs from Friday, November 28 through Monday, December 1 and will be available both online and at Apple retail stores where applicable.

Early coverage suggests Apple’s offers may be modest compared with broader retailer discounts. Historically, Apple often emphasizes gift‑card bundles, trade‑in bonuses or limited promotions rather than deep, permanent price cuts on flagship hardware.

What to expect

• Dates: Nov 28 (Friday) through Dec 1 (Monday).
• Availability: Apple Online Store and participating Apple Stores.
• Likely format: Gift‑card bundles, accessory bundles or modest discounts rather than heavy markdowns on the newest flagship devices.

How to prepare

If you’re hunting for specific Apple gear, compare Apple’s deals with offers from major retailers and carriers during Black Friday weekend. Check whether a seller includes gift cards, bundled accessories or true price cuts, and verify return and warranty terms before buying.

Make a short wishlist and target price for each item so you can decide quickly during the short promotional window. We’ll update with confirmed offers as they appear.

For official details, check Apple’s site (opens in a new tab): apple.com.

Discussion: Will you shop Apple’s Black Friday event or wait for retailer deals — and what would make the offer worth your buy?