Apple trims global sales team — several dozen business-facing roles cut

Apple has reorganized its worldwide sales operations and eliminated several dozen positions, primarily affecting teams that handle large corporate, education and government customers. Roles impacted include account managers and staff who schedule customer briefings and presentations at specialized briefing centers, according to reporting.

Bloomberg first reported the restructuring, which focuses on business‑facing sales functions. The move appears to target teams that coordinate direct engagement with institutional clients rather than retail or consumer sales staff.

Who was affected

• Account managers and sales staff serving enterprise, education and government accounts.
• Employees responsible for organizing customer meetings, demos and briefing‑center visits.
• Other roles tied to direct engagement with large institutional clients (details vary by region).

Possible implications

Apple’s changes could signal a shift in how the company manages large accounts—potentially relying more on channel partners, digital engagement, or centralized teams rather than local account reps. Customers that rely on in‑person briefings or dedicated account contacts may notice differences in how they are supported.

Apple has not provided detailed public comments on the restructuring beyond confirming internal changes in certain sales teams in recent briefings. For more context, see the Bloomberg report (opens in a new tab): Bloomberg.

What to watch

• How Apple communicates new support channels and contact points for affected enterprise and public sector customers.
• Whether Apple expands partner programs or digital services to fill gaps left by local account reductions.
• Any regional differences in layoffs or role reallocations as the reorganization proceeds.

If you work with Apple as a business or institutional customer, check your account contacts and briefing‑center arrangements and ask your Apple representative how the changes will affect your support and procurement processes.

Discussion: If you’re a business or education buyer, have you noticed changes in how Apple supports large customers? Would reduced local account teams affect your procurement or support decisions?