HBO Max launches Jan 13, 2026 in Germany, Austria, Switzerland, Luxembourg and Liechtenstein

Warner Bros. Discovery is bringing HBO Max to Germany and several neighboring countries on January 13, 2026. The rollout covers Germany, Austria, Switzerland, Luxembourg and Liechtenstein — a significant expansion of WBD’s streaming presence in Europe.

The launch means viewers in these markets will gain access to HBO series, Max Originals, and Warner Bros. films under the HBO Max brand. Local availability, device support and exact catalogue mixes may vary by country and will be clarified as the service goes live.

Key facts

• Launch date: January 13, 2026.
• Territories: Germany, Austria, Switzerland, Luxembourg, Liechtenstein.
• Content: HBO series, Max Originals and Warner Bros. films — plus regional programming depending on licensing.
• Pricing and plans: Media reports indicate pricing was announced with the launch — check HBO Max’s local pages for exact plans and rates in your country.

What to expect and tips

Expect localised subscription options, platform support for common smart TVs and mobile devices, and promotional offers around the launch. If you rely on regional broadcasters or other streamers for specific shows, verify whether titles will move to HBO Max or remain with existing partners.

• Check device compatibility and apps for your smart TV or streamer before subscribing.
• Compare launch promotions and annual vs. monthly plans to find the best value.
• Look for localised language support and subtitles for your region.

For official details, visit HBO Max’s site for your country: hbomax.com.

Discussion: Will you subscribe to HBO Max at launch, switch from another service, or wait to see how the catalog and pricing compare? Share which shows would make you switch.