LG quietly added an unremovable Microsoft Copilot app to some smart TVs

Several LG smart TV owners have reported that a Microsoft Copilot app suddenly appeared on their TVs and cannot be uninstalled. While some users were able to hide the app from the home screen, others say the software is non‑removable and appeared without an obvious opt‑in, raising concerns about consent and device control.

Not all LG sets are affected: reports so far include 2022 and 2023 models, and experiences vary by device and account settings. LG previously announced at CES that it would bring Copilot‑powered AI Search to upcoming TV models, but placing an unremovable Copilot app on existing TVs has proven controversial.

What users are seeing

• Copilot app appears in the app list or on the home screen on some LG OLED and UA8000 models.
• The app cannot be uninstalled on affected units; hiding from the home screen is possible in some cases.
• Not all users see the app, suggesting a staggered or account/firmware‑dependent rollout.

Why this matters

An unremovable AI assistant raises questions about user choice, bloatware and privacy. TV owners expect control over installed apps and software on devices they own; forced preinstalled services can erode trust, especially when those services process voice or search data.

What you can try now

• Hide the app from your home screen if that option is available in your TV settings.
• Check for software/firmware updates and apply them — LG or Microsoft may release fixes or opt‑out controls.
• Review privacy and app permissions in your TV’s settings to limit data sharing with third‑party services.
• Contact LG support or your retailer to report the issue and request guidance or a potential rollback.
• As a last resort, a factory reset may remove recent app additions for some users — but back up settings and accounts first.

Industry context

Manufacturers increasingly add AI features to consumer devices to differentiate products, but forced integrations can backfire. Copilot has been integrated into a range of devices this year, and LG’s move reflects broader trends — yet it also underscores the tension between convenience and control.

For more detail, see coverage from outlets tracking user reports and updates: Engadget coverage.

Discussion: Do you want AI assistants baked into your TV by default, or should manufacturers let users opt in? Share your experience if your LG TV shows Copilot and what (if anything) you could do about it.