Streaming: Trend Toward Bundle Subscriptions (Simon-Kucher study)
Streaming: Trend Toward Bundle Subscriptions Translation of original summary (from German): With rising prices, individual streaming subscriptions are losing attractiveness. Bundle offers like MagentaTV MegaStream are gaining traction. This aligns with findings from a Simon-Kucher study commissioned and referenced in recent German coverage. Key findings Streaming growth is slowing and price sensitivity is rising. Consumers are less willing to pay for multiple individual subscriptions; bundles offer better perceived value. Providers respond with bundles, ad-supported tiers, and stricter account-sharing policies. In Germany, bundle offers (e.g., MagentaTV MegaStream) are rising in popularity as users seek value. For the full study summary and press release from the consulting firm, see: Simon-Kucher newsroom: Growth in streaming slows Note: the original article cited (ifun.de) was not linked here per request. If you want, I can…
