Instagram hits 3B monthly users — Reels push & nav redesign
Instagram Reaches 3 Billion Monthly Users — Reels Push & Navigation Redesign Instagram has reached a major milestone: 3 billion monthly active users, up from 2 billion in 2022, announced by Meta CEO Mark Zuckerberg. At the same time, Meta is making Reels a more central part of the app with a redesigned navigation bar that highlights private messaging and Reels, and tests to make Reels the default feed in South Korea and India. Key points 3 billion monthly users (Zuckerberg announcement). Nav redesign to emphasize private messaging & Reels. Tests to set Reels as the default feed in South Korea and India. Context: Meta reported 3.48 billion daily active people across Facebook, WhatsApp and Messenger last quarter; competition with TikTok remains a core factor. Why it matters Making Reels…
