Amazon Haul lands in Amazon.de navigation (beta) — a new bargain hub
Amazon Haul: Amazon’s new bargain hub lands in Amazon.de navigation (beta) Amazon has rolled out Amazon Haul in Germany. Launched as a hidden beta in June and originally accessible via the Amazon Shopping app, Haul is now integrated into the main navigation of Amazon.de — though it still carries a beta label. Key points: Focus: Thousands of low-cost items (many under €20, several under €10) across fashion, home and lifestyle categories. Target audience: Younger shoppers (Gen Z and Millennials) seeking trend-led, low-price impulse buys. Positioning: Designed to compete with discount marketplaces such as Temu and AliExpress, using a factory-direct model that enables very low prices with longer delivery times. Status: Integrated into Amazon.de’s main navigation but still marked beta. Why it matters: This signals a strategic push by Amazon toward…
