Meta adds AI-generated content as a new ‘era’ for recommendations
Meta to add massive corpus of AI‑generated content into its recommendation systems Meta announced in an earnings call that it will incorporate a "huge corpus" of AI‑generated and AI‑remixed content into its recommendation systems across Facebook and Instagram. CEO Mark Zuckerberg framed this as a new, third era of social media — after friends & family and creator content — pointing to Vibes as an early example. Vibes, Meta's AI‑enabled feed, has already produced staggering volume: Meta's CFO said users have generated over 20 billion images in the feed to date. The company says retention on Vibes is strong and usage is growing week over week, and it plans to expand AI content types as new models become ready. What this means for users Expect more AI‑created and AI‑remixed posts…
