UK CMA designates Google as Strategic Market Status for Search — What it means
UK CMA designates Google as Strategic Market Status for Search — What it means The UK Competition and Markets Authority (CMA) has officially designated Google with Strategic Market Status (SMS) under the UK's new digital markets competition regime (in force 1 Jan 2025). The designation applies to Google's general Search and search advertising services and allows the CMA to propose interventions to promote competition and protect UK users and businesses. Key points The CMA found Google has "substantial and entrenched market power and a position of strategic significance" for general Search and search ads. More than 90% of UK searches happen on Google's platform, per the CMA. The designation includes Google’s AI Overviews and AI Mode features, but not (for now) the Gemini AI assistant. The CMA may consult on…
