Apple ‘Underdogs’ ad: Blue Screen of Death at trade show — Macs stay online
Apple continues its “Underdogs” series with a BSOD-focused ad Apple has released a new instalment in its "Underdogs" series, depicting a fictional packaging trade show where a wave of Blue Screens of Death cripples Windows PCs — while the protagonists’ Macs, iPhones and iPads remain fully operational. The spot showcases Apple’s ecosystem, security features and how its devices can keep a small startup running during an IT meltdown. Key points Premise: a trade-show outage knocks out competing Windows machines with BSODs; Apple devices used by the featured startup keep working. Focus: ecosystem synergy (Mac, iPhone, iPad, Apple Watch) and implied security advantages of macOS. Tone: humorous and promotional—positioning Macs as a reliable business choice. Watch the ad on YouTube: Apple ‘Underdogs’ – BSOD ad Further reading: 9to5Mac coverage What do…
