Threads reaches 150M daily users as ads and personalization ramp up
Threads hits 150 million daily users as Meta ramps up ads and explores personalization Meta announced that Threads has reached 150 million daily active users, a milestone shared during the company’s Q3 earnings call. CEO Mark Zuckerberg said the app is "on track to become the leader in its category," and Instagram chief Adam Mosseri confirmed the company is testing algorithm personalization controls for the platform. Meta also reported a 10% increase in time spent on Threads, which the company attributes to improvements in its AI recommendation systems. At the same time, monetization is accelerating: Meta CFO Susan Li said ads are now running globally in Threads, and the company plans to expand ad formats to include video. Key points 150 million daily active users (Q3 update). Time spent on…
