GM ends BrightDrop electric van production amid demand slowdown and lapsed incentives
GM ends BrightDrop electric van production amid demand slowdown and lapsed incentives GM is ending production of its BrightDrop electric delivery vans after the commercial EV market developed far more slowly than expected. The decision, discussed on a recent earnings call, follows reports of hundreds of vans sitting on dealer lots and shifting economics after incentives changed. Key points Slowing demand: GM CEO Mary Barra said the commercial electric van market has been much slower than expected, prompting the shutdown despite the impact on employees. Incentive headwinds: The disappearance of federal EV incentives removed up to $15,000 in combined credits/rebates that had helped lower effective prices. Pricing pressure: BrightDrop vans started around $74,000. Without incentives, rivals like Ford’s E‑Transit (from $51,600) look more attractive to cost‑sensitive fleets. Launched in 2021:…
