HBO Max likely to get pricier and password-sharing crackdown — Zaslav signals price hikes
HBO Max likely to get pricier and password-sharing crackdown — Zaslav signals price hikes David Zaslav, CEO of Warner Bros. Discovery, told attendees at the Goldman Sachs Communacopia + Technology Conference that HBO Max is "way underpriced" and that the company sees "a chance to raise prices" thanks to the strength of its content across film, TV and streaming. Key points Zaslav said the company believes HBO Max can charge more because of high-quality content across its platforms. Current U.S. pricing (as referenced): Basic with ads — $9.99/month; Premium (ad-free) — $20.99/month. Warner Bros. Discovery has signaled plans to crack down on password-sharing, aiming to close loopholes and "begin to push on that." What this means Price increases and tighter enforcement of account-sharing are already common industry moves (Netflix and…