X launches Handle Marketplace: “Rare” usernames may cost up to seven figures
X launches Handle Marketplace: “Rare” usernames may cost up to seven figures X has detailed its long-rumored Handle Marketplace and opened a waitlist to redistribute inactive usernames. The program introduces two tracks—“priority” and “rare”—with different paths to claim or purchase coveted handles. Two tracks: Priority handles (e.g., full names or phrases like @GabrielJones or @PizzaEater) are tied to Premium+ and Premium Business plans and can be revoked if the subscription lapses. Rare handles (short, generic, or culturally significant names like @one, @fly, @compute) will be offered via merit-based public drops or invite-only fixed-price sales. Pricing: X says rare handles may range from about $2,500 to over seven figures, depending on demand, character length, and cultural significance. Requirements: Premium+ or Premium Business is needed to initiate a rare handle transfer, but…
