BMW integrates Alexa+ into its vehicles
BMW to be first automaker to integrate Amazon’s Alexa+ for more natural in‑car voice BMW will be the first carmaker to adopt Amazon’s new Alexa+ voice platform in its vehicles. The upgraded assistant is designed for more natural, multi‑turn conversations and adapts to personal usage patterns to deliver tailored responses while preserving BMW’s own in‑car interface and branding. The Alexa+ integration means drivers should be able to interact with the assistant in a more conversational way — follow‑ups and context are handled more smoothly than with earlier voice systems. At the same time, BMW is keeping the assistant visually and functionally integrated into its dashboards rather than swapping in Amazon’s branded UI. What to expect Natural dialogue: Alexa+ focuses on back‑and‑forth interactions so drivers can ask follow‑ups without repeating context.…
