Report: Meta may be earning billions from scam ads — what that means
Report: Meta may be earning billions from scam ads — enforcement and accountability questions A recent report details how scam and illicit ads on Meta’s platforms — including Facebook, Instagram and WhatsApp — could account for a sizable share of the company’s revenue. Internal estimates highlighted by the report suggest scam ads might represent as much as 10% of revenue (roughly $16 billion), though Meta disputes that figure and calls it "overly‑inclusive." The coverage raises concerns about how effectively Meta polices bad actors and whether business priorities limit enforcement. Reportedly, small advertisers aren’t blocked until multiple strikes, and bigger spenders have sometimes accrued hundreds of strikes before removal. Executives have discussed avoiding actions that could meaningfully cut ad revenue, illustrating the tension between growth and safety. Key facts at a…
