Apple TV+ Is Now Apple TV — And That Might Cause Confusion
Apple TV+ Is Now Apple TV — And That Might Cause Confusion Apple quietly announced that its streaming service Apple TV+ will now be called simply Apple TV. The change appeared at the end of a press release about the company’s F1 movie (which lands on the service December 12) and was described as a “vibrant new identity.” While the rename aligns with Apple’s preference for minimal branding, it also creates immediate ambiguity: Apple TV refers to a device, an app and now the subscription service. Apple’s press release even notes promotional language such as “purchase an Apple TV to get three months of Apple TV for free,” which reads as confusing on first glance. Announcement method: tucked into an F1 movie press release rather than a standalone marketing push.…
