Google Play is becoming an experience — You Tab, Guided Search (Gemini), Ask Play & regional samplers
Google Play is becoming an "experience" — what’s new Google announced several updates to Google Play aimed at turning the app store into more of an "experience" than just a download source. Many changes use AI and focus on discovery, content sampling and personalization. Key updates You Tab — A new profile/For You hybrid for app and content recommendations, gaming profiles and curated deals. Regional content sections — The Play Store will surface region- or season-focused hubs (examples: Cricket Hub in India, Comics in Japan, Entertainment hub in Korea). Some content can be sampled directly in Play (webcomics, short-form dramas). Guided Search — Gemini-powered searches that organize results by goals (e.g., "buy a house") to make discovery more task-focused. Ask Play — Expanded availability of AI Q&A on app pages…
