China’s social platforms begin labeling AI-generated content under new law
China's social platforms begin labeling AI-generated content under new law Major Chinese platforms — WeChat, Douyin (TikTok China), Weibo and Xiaohongshu (RedNote) — have started rolling out labels for AI-generated content to comply with the "Measures for Labeling Artificial Intelligence-Generated Content" that took effect in 2025. Labels include visible markers and metadata/watermarks that identify text, images, audio, video and other synthetic content as AI-generated. What platforms are doing WeChat: Requires users to proactively label AI-generated content and forbids removing or tampering with labels. It also bans using AI to spread false information or illegal content. Douyin: Urges users to label AI material and can use metadata to trace content origins. Weibo: Added an option for users to report "unlabelled AI content." Regulatory background The measures were jointly issued by four…