X launches Handle Marketplace: “Rare” usernames may cost up to seven figures
X launches Handle Marketplace: “Rare” usernames may cost up to seven figures X has opened a waitlist and shared details for its long-rumored Handle Marketplace, which aims to redistribute inactive usernames. The program introduces two tracks—priority and rare—with different paths to claim or purchase coveted handles. Two categories: Priority handles (e.g., full names or phrases like @GabrielJones or @PizzaEater) are tied to Premium+ and Premium Business plans and can be revoked if the subscription lapses. Rare handles (short, generic, or culturally significant names like @one, @fly, @compute) will be offered via merit-based public drops or invite-only fixed-price sales. Pricing: X says rare handles may range from roughly $2,500 to seven figures, depending on demand, character length, popularity, and cultural significance. Requirements: Premium+ or Premium Business is required to initiate a…
