Apple renames Apple TV+: Why the change is confusing users
Apple renames Apple TV+: Why the change is confusing users Apple has removed the "Plus" from its streaming brand — Apple TV+ is now simply "Apple TV." The change has left many users scratching their heads because the name now overlaps with Apple’s Apple TV app and the Apple TV hardware box. The rename may be part of a brand consolidation strategy, but it introduces practical confusion: users may not know whether references to "Apple TV" mean the subscription service, the free app, or the physical set-top box. Streaming service (formerly Apple TV+): subscription fee commonly reported at around €9.99/month. Apple TV hardware: recent Apple TV models retail around €169 (price varies by model and region). Apple TV app: the app itself is free and available across Apple devices and…
