Paramount’s Potential New Logo: A Graphic Misstep?
Hopefully, this new PARAMOUNT logo won’t stick around for long
This probably isn’t Paramount’s new logo. | Image: Paramount
If you didn’t know, Paramount Global is set to merge with Skydance, and the logo included in their recent investor presentation would like to share an important update. Under its traditional mountain and stars, it shouts PARAMOUNT, using the all-caps styling and arched text of the Skydance logo instead of a more gently whispered Paramount.
It’s… not good. But, like the very bad Warner Bros. Discovery logo that appeared in 2021 when their merger was announced but disappeared by the time the deal closed a year later, it’s unlikely this is the final version of whatever redesign Paramount might cook up. If and when the deal gets done, the logo at that time probably won’t look like some poor shmoe had to jam out a quick synergistic symbol…
source: https://www.theverge.com/2024/7/14/24198505/paramount-global-skydance-logo-redesign-merger
