O2 Germany launches AI ‘grandma’ Hilde — criticized as tone‑deaf
O2 Germany launches AI ‘grandma’ Hilde — criticized for tone and execution Telefónica’s UK experiment with an AI "grandma" called Daisy drew attention last year, and now O2 Germany has introduced its own version named Hilde. The idea — an AI persona that embodies a warm, grandmotherly voice — is meant to make AI interaction friendlier, but Hilde’s debut has prompted criticism that the execution is neither funny nor well judged. Critics say Hilde feels tone‑deaf and risks trivializing sensitive contexts where a human voice or personal interaction matters. Observers also point out the marketing risk: using an elderly archetype for light entertainment can come across as patronizing rather than endearing, especially if the persona is used for promotions or automated customer interactions. Key issues raised Tonal mismatch: Reviewers argue…
