Netflix acquires Ready Player Me to bring cross‑game avatars to its games
Netflix acquires Ready Player Me to bring cross‑game avatars to its games Netflix has acquired Estonian avatar startup Ready Player Me, a company that builds cross‑game avatar technology designed to let players carry the same digital persona between different titles. The deal will fold Ready Player Me’s roughly 20 employees into Netflix’s games team; one founder, CEO Timmu Tõke, will stay on after the acquisition. Ready Player Me’s selling point is developer‑friendly avatar tooling and AI that can automatically adapt avatars to different games’ art styles and rigs. That makes it easier for studios to support a shared avatar system without heavy manual work. Why Netflix bought Ready Player Me Netflix is focusing on approachable multiplayer and IP‑based games rather than high‑budget AAA projects — avatar tech fits social and…
