Cameo sues OpenAI over Sora’s “Cameo” feature — trademark clash and deepfake concerns
Cameo sues OpenAI over Sora’s “Cameo” feature — trademark clash and deepfake concerns Cameo, the platform that connects customers with paid celebrity video messages, has filed a trademark lawsuit against OpenAI over the name “Cameo” used for a feature in OpenAI’s Sora app. The complaint alleges trademark infringement and claims OpenAI’s use of the term — and its offering of AI‑generated celebrity likenesses — will confuse consumers and dilute Cameo’s brand. The suit says OpenAI’s Sora app has offered AI‑generated “cameos” that recreate celebrities’ likenesses, citing examples such as Mark Cuban and Jake Paul. OpenAI has responded that no company can claim exclusive ownership of the common word “cameo” and is reviewing the complaint. Key points Trademark claim: Cameo argues OpenAI knowingly used a federally registered trademark and that consumers…
