Amazon rebrands Project Kuiper to Amazon Leo — what this means
Amazon rebrands Project Kuiper to "Amazon Leo" as satellite internet program readies product stage Amazon has officially rebranded Project Kuiper as "Amazon Leo," signaling a shift from development project to a formal product brand for its low‑Earth‑orbit (LEO) satellite internet initiative. The company plans a constellation of over 3,000 satellites to serve roughly 95% of the global population, and it launched its first 27 satellites in April 2025. The new name emphasizes the network's LEO architecture and suggests Amazon is ramping up commercialization efforts. While Amazon has demonstrated key technologies — prototype satellites, a space laser mesh concept and user antennas — the full Kuiper/Leo constellation is still far from complete. Where Amazon Leo stands today Rebrand: Project Kuiper is now Amazon Leo, positioned as a consumer and commercial service.…
