Apple TV rebrand: Apple doubles down on ad-free growth
Apple restructures streaming around growth — Apple TV stays ad-free Apple is reorganizing its streaming business and putting renewed emphasis on the newly renamed Apple TV brand. In an interview, Apple’s services chief Eddy Cue confirmed the service will remain free of ad interruptions as part of a deliberate strategy to grow the subscription base. The change reflects a clearer positioning for Apple’s video offering: the company is prioritizing a subscriber-first, ad-free experience rather than shifting to an ad-supported model. Apple TV+ is reportedly being rebranded back to Apple TV to streamline the brand and highlight expansion plans. What this means for viewers Ad-free promise: Apple is sticking with an ad-free approach — a selling point for users who prefer uninterrupted viewing. Growth focus: The rebrand and strategy aim to…
