### Apple Music Explores Facilitating Transfers from Spotify and Other Services
In the dynamic world of music streaming services, two major factors contribute to user loyalty: first, the deep personalization based on users‘ musical tastes and preferences, and second, the meticulously curated music libraries amassed over the years. These libraries, complete with playlists, saved albums, and favored tracks, often prove challenging to transfer to other music streaming services, making users feel anchored to their current service.
Though several online tools and mobile applications have emerged to assist users in migrating music libraries between platforms — such as from Spotify to Deezer, from Tidal to Apple Music, or from Amazon Music Unlimited to Spotify — many of these services charge hefty fees and tend to disappear from the market shortly after their introduction.
In a notable development, Apple appears to be positioning itself to aid in this migration process, offering its own solution for transferring existing music libraries to Apple Music. This feature has been spotted by users of the Android version of Apple Music, where it facilitates the transfer of existing music libraries to Apple’s platform. While reports on community forums like Reddit indicate that this functionality is being tested on a small scale, employing A/B testing, it suggests a potential broader rollout in the future.
### A Potential Partnership with SongShift
Interestingly, the music transfer service offered by Apple seems to be in collaboration with SongShift. Known for its music migration application available in the App Store, SongShift allows users to download its app for free. However, access to all its functionalities comes with a monthly fee of €9.99. SongShift had previously engaged in a brief conflict with Spotify regarding access to music playlists, though the issue was swiftly resolved, allowing SongShift access to Spotify’s playlists once again.
SongShift, along with other services like FreeYourMusic, Switcheroo, and Playlisty, represents a viable option for users looking to migrate their streaming accounts from one service to another.
While the introduction of a music library transfer feature within Apple Music could significantly ease the transition for users looking to switch platforms, particularly for those deeply embedded in the Apple ecosystem, it also highlights Apple’s ongoing efforts to enhance user experience and possibly attract new subscribers. The collaboration with a third-party service like SongShift suggests that Apple is serious about supporting users in maintaining their musical collections, irrespective of their original service.
As this feature is currently in its testing phase, it remains to be seen how widely Apple will roll out this functionality and whether it will indeed foster a smoother, less restrictive music streaming landscape for users exploring their options.
source: https://www.ifun.de/apple-music-apple-uebertraegt-musik-von-spotify-und-co-227872/
