„Panasonic Challenges Fujifilm with New Filters in Lumix S9 Camera“

## Panasonic Takes a Swing at Fujifilm’s Filter Game with the New Lumix S9

Photography enthusiasts, brace yourselves! Panasonic is stepping up its game with the release of the new Lumix S9, a stylish and powerful full-frame camera priced at $1,500. The Lumix S9 is available in four chic colors, making it not just a technical marvel but a fashionable accessory too.

### Lights, Camera, LUTs!

The buzzword here is LUT—short for Look Up Table. Panasonic seems to believe that modern photographers crave the unique and customizable color grading offered by LUTs. The new Lumix S9 embraces this trend wholeheartedly, packing a dedicated „LUT“ button on its back panel for instant access.

For those unfamiliar with LUTs, they are essentially advanced filters. By using mathematical formulas, LUTs can dramatically alter the color, contrast, and overall aesthetic of an image. Think of it as taking your photo editing game to the next level, without needing to hop onto a computer.

### Getting Hands-On with the Lumix S9

While the Lumix S9 shares many internal features with its sibling, the Lumix S5 II, it sports a more compact and streamlined body. This makes it not only easier to handle but also more suited for on-the-go photography.

One of the standout features is the dedicated „LUT“ button, strategically placed above the articulating screen. This allows users to quickly switch between different LUTs and see real-time effects, bringing an extra layer of creativity right to their fingertips.

The camera can internally store up to 40 different LUTs. However, one slot is permanently occupied by a V-log to 709 LUT, ensuring you always have a reliable base LUT on hand.

### Customization Meets Innovation

Another exciting feature is the new Lumix Labs app. This app allows photographers to create and upload custom LUTs directly to the camera. Imagine having the ability to craft a unique LUT that perfectly matches your vision and having it ready at the push of a button while shooting.

### Final Thoughts

With the Lumix S9, Panasonic is clearly aiming to captivate both amateur and professional photographers who appreciate the intricate art of color grading. By combining the camera’s robust technical capabilities with a sleek design and innovative LUT functionality, Panasonic is setting a new standard in the full-frame, mirrorless camera market.

Whether you’re a seasoned photographer looking for a versatile tool or a budding enthusiast ready to experiment with filters and LUTs, the Lumix S9 offers an enticing blend of practicality and creative freedom.

So, what do you think? Will the Lumix S9 give Fujifilm a run for its money? Only time will tell, but with such a promising feature set, it’s certainly looking like a strong contender.
source: https://www.theverge.com/24161722/panasonic-lumix-s9-full-frame-camera

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